Skip to main content

Personify XP

2nd August 2021

Personify XP automates digital experiences for anonymous digital shoppers driving an average increase of 10% in revenue. With GDPR, CCPA and Google phasing out 3rd party cookies in 2022, Personify XP’s platform can deliver a truly personalised digital experience completely anonymously creating a new revenue opportunity for brands and retailers.Personify XP focuses on a user’s active visitor flow, understanding behaviour, context and intent with each action taken on a website, deducing automatically a visitor’s individual reason for visiting and can personalise experiences such as landing pages, search, product recommendations and even voice driven by the platform’s AI. This also means that the AI recognises new browsing patterns as new products are released, discounts or new marketing events are applied and in real-time can decipher the reason for a person’s visit. In effect, every experience for every visitor is an MVT test as they are identifying their context with each click and personalising their experience for the individual.