Areas of interest
The BMW Innovation Lab will focus on three key innovation challenges, which will be considered one at a time, plus a Wildcard category that will be open alongside both application periods.
Fostering a Unified, Customer-Led, Internal Transformation
BMW is a multi-faceted business but we would like to have a unified approach to embracing change and would welcome new technologies that could help us to achieve this. We want our people to be empowered to challenge where needed – always ensuring the customer is at the heart of our decision making. Applications are now closed.
Sponsor Tracey Leith
Automotive Mobility Data Insights, Analytics & Machine Learning
We are looking for startups with analytical solutions, and ideally, experience in the automotive industry, which can use data to provide insights that will allow us to shape individual premium mobility of the future. This intelligent analysis will help us to tailor our product offering and accelerate informed decision making. Applications are now closed.
Sponsor Spencer Halil
The automotive and financial services industries are constantly evolving. We want to be open-minded about innovation that falls outside of the other three categories. This might include solutions responding to Covid-19, FinTech solutions for electric vehicles, completely reimagining the showroom experience or security surrounding subscription or it might be something we haven’t even thought of yet. Applications are now closed.
Sponsor Tobias Essig
Embracing the Next Curve of Individual Premium Mobility
BMW is committed to providing a seamless customer experience. We are looking for innovative solutions that can reimagine the customer journey, both online and in retailers. Applications are now closed.
Sponsor Phil Kerry