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BMW Innovation Lab 2017 – PRIVACY POLICY

This is the privacy policy for BMW Innovation Lab 2017 (the Programme).

The Programme is run by BMW Financial Services (GB) Limited and BMW (UK) Limited (the Sponsors) and administered on behalf of the Sponsors by L Marks Limited (the Administrator). Any reference to we, us or our in this policy is a reference to both the Sponsors and the Administrator unless otherwise stated.

We are committed to respecting the privacy of users of the Programme website ( (the Website) and applicants to the Programme. The following statement explains our policy regarding the personal information we collect from you in connection with your use of the Website and the application process.

    1. This policy applies to any person accessing the Website and to any person submitting an application to participate in the Programme. This policy does not apply to participation in the Programme itself, which is governed by separate terms which will be notified to you if you are invited to participate.
    2. The Administrator and the Sponsors are separate entities, and each is separately responsible for how it deals with your personal information.
    3. Where you submit an application, this privacy policy applies in addition to our application terms. If you submit  an application to the Programme you will be deemed to have  agreed to the terms of this privacy policy.
    4. Applications to the programme must be made through the F6S website. The F6S website has its own privacy policy which describes how F6S may use your personal information. If you decide to use the F6S website you should review F6S’s policy in addition to our own policy. Please note that we are not responsible for the user account that you have registered with F6S.
  2. Personal Information
    1. In the course of using the Website, completing and submitting an application form and participating in the selection process you may provide us with personal information about you such as your name, address, date of birth, telephone numbers (including mobile number) and email address (personal information).
    2. We are committed to protecting your privacy, and will only use your personal information in accordance with applicable data protection legislation, including the Data Protection Act 1998 and (once applicable) the General Data Protection Regulation.
    3. As part of an application to participate in the Programme we require you to provide some basic data about yourself. This is information that we consider necessary or desirable so that we can properly consider your application. If you do not agree to us holding this information about you, please do not submit an application.
    4. In completing the application form or participating in the application process you may choose to provide further information about yourself, team members or other associated people. It is your responsibility to ensure that you have obtained the permission of each person whose personal data you provide to us storing and using it in connection with your application as described in this privacy policy.  If we ask, you will provide us with a copy of the consent to us holding and processing in accordance with the terms of this privacy policy, the personal information of each other person whose personal information you have provided to us.
    5. You agree to indemnify us for any claim, fine or penalty that we may suffer (including any associated costs or expenses that we incur) as a result of your failure to comply with paragraph 2.4.
    6. You are entitled by law to ask for a copy of your personal information held by the Sponsors and/or the Administrator at any time. If you wish to see the data please contact the Sponsors and/or the Administrator using the details in paragraph 13. Each of the Sponsors and/or the Administrator  may charge you a fee for this which shall not exceed £10. You are entitled to ask the Sponsors and/or the Administrator to correct or update your personal information at any time.
  3. Uses made of the information
    1. We (and our representatives) may use your personal information for the purposes of:
      1. responding to any enquiry that you submit to us;
      2. considering your application to participate in the Programme;
      3. making arrangements with you to attend and participate in pitch day;
      4. promoting the Programme;
      5. ensuring that the Website is presented in the most effective manner for you and your computer;
      6. notifying you about a change to the Website or the application process; and
      7. record-keeping and tracking your use of the Website through use of cookies and log files (see paragraphs 8 and 9 below).
    2. We may also contact you regarding investment or commercial opportunities that we consider may be of interest to you. The Administrator works with a wide range of companies and investors and, where it considers that a company or investor it is working with might be interested in learning more about you and your business or business idea it may pass non-personal information (such as information about your business) onto that company or investor.
    3. If that company or investor is interested in learning more about you then the Administrator may request your permission to pass your personal information onto that company or investor, but will not pass your personal information on unless and until you have agreed to this.
    4. If you do not want us to contact you or pass your personal information on in the way set out at paragraph 4.2 you can “opt out” by contacting us as described in paragraph 13.
    5. Non-personal information that you submit may also be used for analytical or reporting purposes and anonymised reports may be published or otherwise provided to third parties.
    6. Please be aware that any part of pitch day, including the pitches and the interviews, may be recorded and a copy of any recordings we make may be publicised and circulated as we consider appropriate.
    7. By using the Website, completing the application form and participating in the application process, you consent to us using your personal information in the way described in this privacy policy. You have the right to withdraw this consent at any time, which you may do by contacting us as described in paragraph 13. Please note however that the withdrawal of your consent will not affect any use of the data made before you withdrew your consent and may affect your eligibility for the Programme.
  4. Disclosure of your information
    1. You consent to us (and our representatives) disclosing your personal information to third parties:
      1. for completing due diligence on you and your business or business idea (and, where appropriate, on your team or company);
      2. to help find investment and commercial opportunities for you, as described in paragraph 4.2;
      3. in publicity material, as described in the application terms;
      4. to suppliers involved in the operation of the Programme, for example the operator of the venue where pitch day is held to make arrangements regarding your attendance or a creative agency involved in publicising the Programme;
      5. if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply such other terms as apply to our relationship, or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction;
      6. if we determine that such disclosure is necessary in connection with any investigation or complaint regarding your use of the Website or your application; and
      7. in the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
    2. The Administrator and the Sponsor may also share your personal information between them and with other companies in the Sponsor’s group for the purposes of assessing and processing your application and arranging your participation in pitch day.
  5. Incomplete applications
    1. The F6S website offers you the opportunity to save incomplete applications prior to submission. It is important to be aware that where you save an incomplete application we can access that application and the information within it, even if you have not submitted it. It is therefore important that you do not save any information in the application form that you would not be comfortable with us seeing.
    2. If your application remains unsubmitted after the closing date we may nonetheless access your application and consider admitting it to the application process even though it was not submitted. By starting an application you agree to us doing this. If we do decide that we are prepared to consider accepting your application we will let you know, and you will then be able to decide whether you want to proceed with it.
    1. Where you provide us with personal information during the course of your usage of the Website, in the application form or during the application process we may retain this information for future use, including:
      1. to speed up your future use of the Website and application form;
      2. for record keeping and compliance purposes;
      3. for exercising our rights set out in the application terms; and/or
      4. to contact you about investment and commercial opportunities that may arise in future.
    2. The duration for which we retain your personal information will differ depending on the type of information and the reason why it was submitted. However, in some cases personal information may be retained on a long term basis: for example, personal information that we need to retain for legal purposes will normally be retained for at least six years in accordance with usual commercial practice and regulatory requirements.
    3. To help us ensure that the personal information that we hold about you is accurate and up-to-dateyou should check it on a regular basis. Until the closing date specified in the Application Tems you will be able to update information via the application form on the F6S website,. After the closing date, or if you are otherwise unable to do this, you can contact us using the details in paragraph 13 and, where appropriate, we will update the relevant personal information for you.
    4. If you want to withdraw your application at any time please contact us. Your withdrawal will result in the deletion of some of the personal information that we hold about you, but we may still retain some personal information, for example for record keeping purposes. Please note that we do not have the ability to close your F6S account or to delete all of the information that F6S may hold about you. You should contact F6S with any queries in this regard.
    5. You may in certain circumstances be entitled to request the erasure of personal information that we hold on you. To make a request of this nature, please contact us, providing full details of the personal information you want to be erased and the reason(s) for your request. We will consider all requests upon receipt and confirm to you whether we are able to agree to your request.
    6. Please be aware that the erasure of personal information that we hold about you may affect our ability to provide the Website and/or process your application and in some cases our acceptance of an erasure request may require us to cease considering your application.
  7. Cookies
    1. Certain parts of the Website use “cookies” to keep track of your visit and to help you navigate between sections. A cookie is a small data file that certain websites store in your device’s memory when you visit such websites. Cookies can contain information such as the pages you have visited. The only personal information a cookie contains is information that you have personally supplied.
    2. We use cookies on the Website to enable us to deliver content that is specific to your interests and gives us an idea of which parts of the Website you are visiting and to recognise you when you return to the Website. Reading cookies does not give us access to other data in your device’s memory and our Website will not read cookies created by other websites that you have visited.
    3. You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. If you select this setting you may be unable to access certain parts of the Website. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies when you access the Website.
    4. Please note providers of third party content may also use cookies over which we have no control. Please see F6S for details of the cookies used by them.
  8. Log Files
    1. In common with most websites, the Website logs information about visitors, including internet protocol (IP) addresses, browser type, internet service provider (ISP) information, referring / exit pages and date / time stamp.
    2. We may use this information to analyse trends, administer the Website, track your movement around the Website and gather broad demographic information. However, we do not link this information to personally identifiable information.
    3. We have no control over log files created by F6S.
    1. Your application must be submitted via the F6S website. Please note that we are not associated with F6S (other than using its website to process applications) and we are not responsible for its website in any way. If you do choose to submit an application via the F6S website you should ensure that you are agreeable to its terms of use and privacy policy and that you are comfortable with the security features that it has in place.
    2. Our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
    1. If you have any concerns about how your personal information is being used, please contact us as described in paragraph 13. This includes situations where you want to request the rectification or erasure of your personal information, restrictions to be placed around how we use your personal information, or to object to a particular use.
    2. If you make a complaint about the Sponsors or Administrators  handling of your personal information, it will be dealt with by the relevant party in accordance with the procedure set out below.
    3. In the first instance your complaint will be reviewed by an employee of the Administrator or Sponsors (depending on which of us you make your complaint to) who will respond to you within 28 days.
    4. If you are dissatisfied with the initial response you may request that your complaint be escalated, in which case it will be passed to a senior person within the relevant business who will review your complaint and the initial response and provide a further response within 28 days of your request to escalate the matter.
    5. We will endeavour to provide a full response within the relevant review period. However, in some cases further investigation may be necessary (for example, you may submit a complaint to the Administrator but it may have to discuss certain aspects of your complaint with the Sponsor or vice versa).
    6. If a final response cannot be provided within the relevant review period then an initial response acknowledging your complaint, explaining the reason for the delay and giving an estimate as to when a full response can be provided will be sent, and will aim to provide that full response as soon as we reasonably can.
    7. You may make a complaint to the Information Commissioner’s Office. Please see for more information.
  11. Changes to the privacy policy
    1. We reserve the right to alter this privacy policy at any time. Such alterations will be posted on the Website (if you have submitted an application we will also send you a copy of the updated policy using the details you have provided to us).
    2. It is important that you read any alterations as and when they are posted on the Website by us and should you object to any alteration, please contact us as described in paragraph 13.
  12. ContactING US
    1. If you have a general query about this policy or the handling of your personal information, or if you have an issue regarding the use or retention of your personal information by the Administrator, please contact the Administrator at Ben Thomas, L Marks, 338 City Road, London, EC1V 2PY or by email at
    2. If you have an issue regarding the use or retention of your personal information by the Sponsors, please contact the Sponsors at James Towle, Summit One, Summit Ave, Farnborough
  13. FURTHER information
    1. We hope that the contents of this privacy policy address any queries that you may have about the personal information we may hold about you and how we may use it. However, if you do have any further queries, comments or requests, please contact us as described in paragraph 13 above.
    2. . Information about your legal rights can be found on the Information Commissioner’s website at

The Administrator is registered in England and Wales with company number 7756651. The Administrator’s registered office address is 20 Broad Lane, Hale, Altrincham, Cheshire, WA15 0DF.

BMW Financial Services (GB) Limited  is registered in England and Wales with company number 01288537. Its  registered office address is Summit One, Summit Ave, Farnborough, Hampshire, GU140FB.

BMW (UK) Limited is registered in England and Wales with company number 1378137. Its registered office address is Summit One, Summit Avenue, Farnborough, Hampshire, GU140FB.