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BMW INNOVATION LAB NEWS.

Startup profile: easyCar Club

10th April 2018

We’re excited to highlight easyCar Club – one of the startups selected to join this year’s Access vs Ownership challenge. easyCar Club offers a peer-to-peer car and van hire service to their 100,000 members. They’ve joined the 10-week BMW Innovation Lab to explore a consumer-facing lease-to-rent proposition, looking into giving customers the opportunity to rent …

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Startup Profile: Ocasta

10th April 2018

BMW Group UK have announced the four startups that completed BMW Innovation Lab 2018. Brighton-based web agency, Ocasta, are one of the highly-skilled teams who took part in the initiative. They’re on-track to deliver excellent results in their area of expertise: employee engagement, learning and operations. BMW chose Ocasta to help them disrupt through the …

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Startup Profile: Overfit

10th April 2018

Five startups took part in the 10-week BMW Innovation Lab 2018. Overfit Technologies impressed BMW executives on Demo Day by introducing BMW to their data-driven platform designed to better engage employees.  Overfit are an employee retention platform, specialising in data-mapping. They aim to provide data analytics and visualisations on top of employee data to help …

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