BMW INNOVATION LAB

BMW Innovation Lab.

Startup partnership support from BMW Group Financial Services.

Register Your Interest

About The Innovation Lab.

BMW Group Financial Services is part of the global BMW Group companies. In the UK, BMW Group Financial Services works in partnership with BMW UK to enable sales of new and used BMW, MINI and Motorrad products through the provision of finance and insurance products and solutions.

BMW Group Financial Services also encompasses ALPHERA Financial Services, which provides multi-make car finance and insurance products
through official ALPHERA dealers and broker partners.
Across all the BMW Group brands, BMW Group Financial Services currently serves in excess of 500,000 customers in the UK , with a multi-billion pound turn-over.

As part of a company that dates back to 1916, everyone who works at BMW is proud of the company’s strong heritage, but BMW are always looking forward and will
continue to be pioneers of the automotive world. As such BMW Group Financial Services in 2016 partnered with early stage and growth companies who
can shake up their operations and accelerate their innovation efforts.

BMW Group Financial Services and L Marks took five companies on a 10 week journey that gave them unprecedented access to BMW Group Financial Services,
driving innovation in the car finance space and help fast track the growth of their business.

Programme Highlights

Click here to learn more about last year's Innovation Lab.

2016 Startup Finalists

On Offer

Startups who took part in last year’s Innovation Lab were the first in the UK to have access to:


  • Product validation and
    testing opportunities with BMW Group Financial Services experts and customers.

  • Mentorship from BMW Group Financial Services senior leadership.

  • Access to investors at
    L Marks.

  • A network of industry experts.

  • Free office space located at BMW Group Financial
    Services head office in
    Farnborough, UK.

  • A first class education
    programme based on the Disciplined Entrepreneurship method from MIT.

The Categories

We scouted for early stage and growth companies who could work with BMW Group Financial Services
Innovation Lab in the following areas:

  • Digitising the Customer Journey

    Our lives are becoming increasingly influenced by
    digital processes. We’re looking for solutions that introduce more streamlined,
    intuitive online journeys with the potential to capture more
    of the finance supported car
    buying market.

    Video
  • Data-Driven Decisions

    Data is key when making
    decisions about a product or purchase. We’re looking for solutions that improve
    transparency and visualisation of data, accelerating decision
    making for both supplier and
    customers.

    Video
  • Access to Cars

    BMW Group Financial Services is interested in exploring new business partnerships that can transform how it utilises
    existing vehicle fleets to
    enhance ownership, usage propositions and customer retention activities.

    Video
  • Used Cars

    BMW Group Financial Services want to explore how new
    technologies can open up their products to the wider used car market, attracting younger
    customers and adding to their bottom line.

    Video
  • FinTech Wildcard

    The way people engage with their automotive finance and insurance providers is
    changing. BMW Group
    Financial Services want to hear from the technologists and
    entrepreneurs who are leading this transformation.

    Video

About BMW Group Financial Services.

Headquartered in Farnborough, Hampshire BMW Group Financial Services offers a range of options for financing both private and corporate purchases of BMW and MINI vehicles and Motorrad motorcycles, as well as a range of insurance products designed to cover car, home and travel. BMW Group Financial Services also includes ALPHERA Financial Services, which provides multi-make car finance through a network of official dealers and broker partners.

About L Marks.

L Marks is a corporate innovation specialist and technology investment fund. L Marks builds bridges between large corporates seeking to innovate more quickly with young companies with disruptive technologies, products and services. Founded by serial entrepreneur Stuart Marks, the company has worked with some of the UK’s biggest brands to create start-up partnership programmes that encourage innovation.